Beth Barach has spent the last two years as channel marketing manager at Crossbeam where she has helped expand the company's global partner program; developed it's online channel portal, which is a one-stop shop for resellers to get any information they need; and launched a new Deal Registration tool for partners to utilize when working with Crossbeam. With more than ten years of channel experience, Beth has also held leadership positions at Connected Corporation (acquired by Iron Mountain) and PC Connection.
The goal for any company is to create value for their customers. Selling through the channel can be an important sales strategy for any vendor if harnessed and prioritized correctly. While this approach can drive additional revenue and open up new sales opportunities, working in the ch...Nov. 18, 2010 10:15 AM EST Reads: 3,803
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