http://bethbarach.ulitzer.com/ Latest News from Beth Barach en Copyright 2012 Ulitzer.com Ulitzer.com Thu, 17 May 2012 18:28:13 EDT http://backend.userland.com/rss 360 http://bethbarach.ulitzer.com/node/1617757 The goal for any company is to create value for their customers. Selling through the channel can be an important sales strategy for any vendor if harnessed and prioritized correctly. While this approach can drive additional revenue and open up new sales opportunities, working in the channel can pose unique challenges as well. Creating a symbiotic relationship between the vendor and reseller is crucial. In order to put a solid channel strategy in place, there needs to be tight integration between each of the channel partners, VARs, systems integrators, distributors, and vendors. To move that forward, here are six tips that vendors should adhere to in order to develop a fruitful union.<p><a href="http://bethbarach.ulitzer.com/node/1617757" target="_blank">read more</a></p> Thu, 18 Nov 2010 10:15:00 EST http://bethbarach.ulitzer.com/node/1617757 http://bethbarach.ulitzer.com/node/1617757#feedback